The timber rattlesnake was first adopted as a symbol of the colonies by Benjamin Franklin in 1775.
He wrote "...I recollected that her eye excelled in brightness, that of any other animal, and that she has no eye-lids. She may therefore be esteemed an emblem of vigilance. She never begins an attack, nor, when once engaged, ever surrenders: she is therefore an emblem of magnanimity and true courage. As if anxious to prevent all pretensions of quarreling with her, the weapons with which nature has furnished her, she conceals in the roof of her mouth, so that, to those who are unaquainted with her, she appears to be a most defenseless animal; and even when those weapons are shown and extended for her defense, they appear weak and contemptible; but their wounds however small, are decisive and fatal. Conscious of this, she never wounds 'till she has generously given notice, even to her enemy, and cautioned him against the danger of treading on her".
The following year, Christopher Gadsden created the Gadsden Flag as we often now see today - the yellow flag with a rattlesnake in the center with the words "Don't tread on me".
Our company, Gadsden Dynamics, was aptly named with this strong symbolism in mind. Our gear designs and concepts are a reflexion of our mindset regarding how we feel the American patriot can be most effectively prepared to strike back at any enemy, foreign or domestic.